HYBRIDE
STREAMING SETUPS

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Why choose between control or flexibility when you can have both?

A hybrid setup lets you run your core streaming workflows on-premises, where you have full control over infrastructure and costs, while seamlessly scaling with the cloud when demand spikes. It's like having a steady, reliable power grid with the option to fire up a backup generator whenever needed – without overpaying for constant high capacity.

But hybrid isn’t only about scaling – it’s about placing workloads where they perform best. With the right balance, you optimize both cost and performance, making the most of on-prem and cloud.
The benefits of our hybrid streaming solutions

Not every workload needs the cloud. Not every workload should stay on-prem. The trick is knowing which belongs where.

  • Stable and predictable? Keep your baseline operations on-premises. You get cost efficiency, performance control, and security – without surprise bills. On-prem hardware ensures consistent performance and long-term savings, especially for high-volume, steady-state workloads.
    Read about hardware encoding
  • Spiky and unpredictable? That's where the cloud shines. Whether it's a sudden viewership surge or a backup solution for outages, it gives you instant scalability.


A well-balanced hybrid setup means you only use the cloud when it makes sense, keeping costs in check while ensuring your infrastructure stays agile, efficient, and ready for anything.

5 reasons to re-evaluate your cloud service

Used the right way, the cloud is an invaluable tool in your streaming strategy:

  • Live events with unpredictable viewership: Need to scale fast for a major sports event or breaking news? The cloud has your back.
  • Global reach: When your infrastructure doesn’t cover a region, the cloud acts as a home away from home, bridging the gap and ensuring seamless content delivery to audiences in even the most distant locations.
  • Failover protection: The cloud acts as a safety net, keeping your streams live and your reputation intact – even when things go wrong on-prem.

A cloud-only strategy sounds great in theory – but in reality, it can come with some unwelcome surprises:

  • Unpredictable costs: What starts small can quickly spiral out of control as viewership grows.
  • Vendor lock-in: Once you've built everything on one provider, moving away can be time-consuming and expensive.
  • Less control over infrastructure: Your customization and optimization options may be limited when relying entirely on a third party.

Cloud basic questions

Some providers give you the pieces, we bring everything together into a powerful, scalable hybrid solution.
  • Modular streaming pipelines: Whether on-prem or in the cloud, our workflows support live encoding, subtitling, Live2VOD, and more – without vendor lock-in.
  • Expert support from day one: Building a hybrid setup can be complex. With G&L by your side, you won't be left alone to make critical decisions. We guide you through the process, helping you avoid costly mistakes.
  • Energy-efficient on-prem solutions: Our Audio Video Processing Unit (AVPU) delivers high-performance media processing while keeping power consumption low.
    Learn about the AVPU
  • Optimized cloud integration with Akamai Connected Cloud: Zero egress costs within the Akamai ecosystem mean you save up to 90% on outbound traffic.
    Our Akamai loveletter
    • Scalable and secure origin & packaging: In partnership with Scalstrm, we ensure your content is delivered efficiently and securely.
      Our Scalstrm partnership
    • Enterprise-ready security & compliance: With ISO 27001 certification, Single Sign-On (SSO), and role-based access control (RBAC), our solutions meet the highest industry standards, our solutions meet the highest industry standards.
      Learn about ISO 27001 certification
  • End-to-end managed services: We handle infrastructure, operations, and content delivery, so you can focus on what really matters.
  • Proven expertise with major clients: We work with public broadcasters, network operators, OTT platforms, and government organizations like the European Parliament, tackling the real-world challenges of hybrid streaming at scale.
    G&L's solution for the European Parliament

At G&L, we know that streaming infrastructure isn’t one-size-fits-all. Let’s talk about how hybrid streaming can work for you.