How HSE provides the best shopping experience through industry-leading encoding solutions from Bitmovin, and state-of-the-art live and on-demand streaming services designed and managed by G&L.
"We have been running our TV channels on G&L’s streaming workflow, which utilizes the Bitmovin VOD Encoder, for over three years now. Time has proven that this solution is reliable and has saved us a lot of development effort and time, helping our team focus on other important features we wanted to implement! We are pleased with the results and the continued collaboration."
Customer quote by Jan Opitz, Senior Manager Operations at HSE
Overview
HSE is a leading provider in the field of live commerce in Europe. The customers decide when and where they shop at HSE – whether through one of the three TV channels, the online shop or the award-winning HSE app. The company reaches about 45 million households in the DACH region through three TV channels (HSE, HSE Extra and HSE Trend).
To meet the needs of their shopper’s demand, they required a full live and on-demand solution that allowed them to live stream their three channels via the company’s own online shop as well as on the HSE app, and immediately have clips of the presented products available on demand for eager shoppers. A fast turnaround was required, and with the integration of G&L's workflow that included the Bitmovin VOD Encoder, this was made possible.
What HSE needed
Automated end-to-end live and VOD workflow, maintaining 24/7 programming
Seamless live-to-VOD asset creation with manual and automated clip generation
Resilient live encoding
Fast turnaround time on VOD assets
What we delivered
24x7 live streams with the fastest content delivery network and monitoring systems
Hourly video archive creation via a workflow including automated recordings of TV shows and internal meetings
Clean-Feed clips via a workflow including automated recordings, video clip editing, and Bitmovin transcoding
Ad-hoc Clip creations for 3rd party content via a workflow that includes automated transcoding with Bitmovin
Improvements experienced by HSE
Jan 2021 – Jan 2024
Increased reliability of the software to 99.99% reliability
47% increase in overall traffic
50% increase in live traffic
34% in on-demand traffic
Overall improvement of former image quality from the lowest bit rate to the highest available quality now with G&L’s workflow
Support for the latest codecs, formats and protocols
Secure and streamlined performance monitoring
Who is HSE
As a live commerce company, HSE is one of the leading brands in the European live commerce sector. HSE represents the most entertaining form of shopping, inspiring 1.7 million active customers who value HSE’s curated product range of around 17.000 products from the areas of fashion, jewellery, beauty, wellness, household and home & living.
Who is Bitmovin
Bitmovin is the leading provider of video infrastructure for global digital media companies and service providers. Bitmovin is known for building the first commercial adaptive streaming player and a software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers scalable and flexible media encoding, playback, and analytics solutions.
How we can help you
We're happy to help you with state-of-the-art live and on-demand streaming services designed and managed by G&L.
