Since 2018, features and creatures and G&L Systemhaus have collaborated to deliver exceptional streaming services for major automotive brands. By combining G&L's technical expertise and flexibility with features and creatures' project management, each streaming setup is customized to meet the unique needs of every event.
As Marc Thoms, CEO of features and creatures, puts it: "The requirements, channel strategy, and budget situation of our customers change from event to event, especially in the world of streaming. Our mission is to design each streaming setup to fit perfectly – while guaranteeing the best performance and the highest possible technical stability. We appreciate G&L for their flexibility, the trusting cooperation, and of course, the high level of expertise that ensures we always get the best results for our customers."
To address these requirements, the partnership between G&L and features and creatures has delivered tailor-made event websites for brands like Audi, Porsche, and VW, along with live streams that have a worldwide reach. The solution also includes multilingual translations to cater to diverse audiences, and enhanced streams enriched with graphics and subtitles to provide a richer and more engaging viewing experience.
features and creatures is one of the leading management consultancies for moving images in Germany. The services include the evaluation and implementation of technical and structural solutions for optimized and sustainable moving image communication. They manage coordination, project planning, and quality control, overseeing every aspect from the initial planning phase through to final execution. Their focus on maintaining strict timelines and meeting all defined goals ensures high-quality delivery. Additionally, their effective account management fosters strong customer relationships, enabling a deep understanding of client needs and ensuring a more efficient use of clients' moving image budgets.
As a system integrator and managed service provider, G&L Systemhaus has enabled major broadcasters and government entities to deliver audio and video content for over two decades – live and on-demand, on-premises, in the cloud, and in hybrid environments. G&L runs a dedicated Event Streaming department, that provides the technical expertise and infrastructure for live streaming, developing and implementing technical solutions. For instance, G&L delivers reliable streaming solutions for the Porsche website newstv.porsche.com, ensuring that viewers receive a stable and high-quality experience every time.
To ensure reliable high-quality transmission, the live-streaming architecture relies on several key components:
Redundant Supply via Satellite and 5G: Guarantees continuous availability even under challenging conditions.
Processing in Two Separate Data Centers: Adds an extra layer of security and reliability.
Translation into Multiple Languages: Original content is translated into languages such as German, English, and Chinese, enabling broader reach.
Enrichment with Graphics and Subtitles: Enhances the viewer experience by providing additional context and engagement opportunities.
G&L and Akamai partner to distribute and deliver streams globally, utilizing social media platforms and Akamai's robust delivery network. Playback is facilitated by specialized player components, which allow for detailed analysis of viewer interactions and streaming performance metrics.
Running a live event soon? Our team will be happy to discuss how we can support your needs with tailored, high-quality live streaming services: