"The science behind how our bodies react to video quality"
Together with the biometrics company Sensum, Akamai measured the reactions of more than 1,000 users as they watched a video in high and low resolution.
Tools – such as electro-dermal activity monitoring and facial coding systems – were deployed. Each person was asked to associate their video experience with one of three OTT business models.
We are currently offering a white paper for download that is particularly popular among video marketers. The connections between moving image quality, brand image and thus, ultimately, a successful business model are presented in a comprehensible way.
From the content:
- How Resolution and Re-Buffering Impact Engagement
- How Business Model Impacts Engagement
- Business Model Changes How Quality Impacts Brand Image
Study conclusion: There is a clear connection between experience, perception and business success.
Clip: youtube.com/watch?v=OC_CYG8Dev0